The holiday season is the perfect time to let your customers, clients and vendors know that you are thinking of them. Appreciation is important to building and maintaining your reputation while thanking those who have chosen to work with you. Buying individual gifts takes a lot of time and can … Read More
4 Little-Known Tricks to Improve Your Nonprofit Appeal
For most nonprofit organizations, this time of year is the Superbowl of fundraising. The last three months of the year account for more than 33% of charitable giving. Of that, direct mail delivers between 60% - 80% of donations to nonprofit organizations. When you're planning your next appeal, … Read More
9 Secrets to Save Money on Your Print Marketing
You always want your materials to look polished and professional. What you may not know is that you don’t have to break the bank in order to get great print quality. Save money on your next print job by learning these 9 secrets to reduce your print costs. Mailing List - Did you know that 42% of … Read More
Stop Everything! Start Planning Your Holiday Cards Now!
Like it or not - the holiday season is quickly approaching. Not only does that mean it’s time to start gift shopping for all of your friends and family on your list, but its also time to start thinking about sending holiday cards to clients, colleagues, and vendors. Why should I mail holiday … Read More
Marketing Fall Holidays
Fall is the season of change and color. It’s the time of year when leaves turn, crops are harvested, and marketers begin frantically planning for the Christmas season (which seems to come earlier and earlier each year). Take a moment to think about the plentiful marketing opportunities that Fall … Read More
Top 25 Envelope Teasers
Top 25 Envelope Teasers Your prospective client just received your direct mail piece. As they scan the envelope they are making the critical decision of either opening the piece you've worked so hard on, or just tossing it in the recycle bin. By including a teaser on the outside of your envelope, … Read More
7 Ways to Keep Your Business Card Out of the Trash
7 Ways to Keep Your Business Card Out of the Trash You go to a networking event and exchange business cards. What do you do with them when you get back to the office? The cold hard truth is that 88% of business cards handed out will be tossed in the trash within one week. So how can you make sure … Read More
5 Tips for Stellar Customer Service
What is the single most important part of your business? While your products and services can be amazing, the way you treat your customers is what makes you stand out above your competition. Happy customers are repeat customers, so be sure to follow these 5 tips for stellar customer … Read More
Printed Coupons Are A Valuable Tool for Driving Business
Printed Coupons Are A Valuable Tool for Driving Business With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those … Read More
How Adventures on a Playground Affect Adventures in Business
Anyone who's visited a children's playground in the past few years has likely noticed stark differences from the jungle gyms of the 1970s and early 1980s. Today's equipment is very sanitized. There are very few ways for children to possibly injure themselves. Signs clearly indicate the age … Read More