Client feedback is one of the most important parts of the design process. Most designers will make a point to ask for feedback early and often. This provides an opportunity for the designer to check in with you to be sure you’re both on the same page and headed in the right direction. Effective … Read More
Promo Inspired – Back From Chicago!
Last week Sarah and I traveled to Chicago for the ASI Show- one of the largest promo product trade shows out there! With hundreds of vendors and thousands of products displayed, it’s safe to say we walked away with plenty of print-spiration to deliver to our current (and future) clients. It was … Read More
7 Logo Design Mistakes…And How to Avoid Them
One of the best ways to brand your company is by having a unique and memorable logo. However, creating said logo is not as easy as it sounds. Here are some common logo design mistakes that you will want to avoid: 1. Too Complex and/or Trendy People cannot generally pay … Read More
7 Steps to Get Your Marketing Back on Track
During these crazy times, it's possible that you may have gone a little off track with your marketing. While it has been a period of transition and adapting like we've never had to before, it's time to start getting back into a routine. Don't worry, we are here to help! Here are 7 steps to help … Read More
Upping your design game with FONT PAIRS
Good typography and using the best font pairs can take a design from dull to delightful. Effective type combinations add visual interest to a design that can keep a potential customer more engaged. Bad type, by comparison, can make content harder to read and less pleasing. The intent of … Read More
Marketing Inspiration to Bounce into Spring
Who doesn’t love Spring? Temperatures are starting to climb, flowers are blooming, and it’s the start of sandal season! With the Coronavirus forcing many to stay indoors right now, people have never been more anxious and itching to get out and about! Make sure your business is ready to stay in touch … Read More
The Show Must Go On! Here Are 6 Effective Marketing Ideas to Inspire You
There has never been a more important time to communicate and market to your customers and prospects. Take advantage of the extra time on your hands right now and focus your energy on your marketing ideas and efforts. You know all those things you have wanted to do, but you keep putting off … Read More
Increase Your Brand Consistency with Pantone
When designing a logo or other printed marketing material, one of the most important things to be aware of is the use of colors and how those colors will be translated when printed. It is critical to have color consistency within your brand. The CMYK color model uses four colors (cyan, magenta, … Read More
5 Common Design Mistakes (When Submitting Files for Printing)
1. Not adding bleed to your document If your design has color to the edge of your sheet, then “bleed” is required. Bleed is when a document is printed slightly bigger than required and is then trimmed back to the original size after printing. This ensures that your final product does not … Read More
Why Your Business Should Mail Branded Holiday Cards
Like it or not – the holiday season is quickly approaching. Of course it’s time to start gift shopping for all of your friends and family on your list. But it's also time to start thinking about sending branded holiday cards to clients, colleagues, and vendors! Why should I mail holiday … Read More