Outdoor signage can play a critical role in attracting customers, building brand recognition, and enhancing the visibility of your business. What better time to take your advertising and marketing message outside while everyone is enjoying sunny summer days? Benefits of Outdoor Marketing There … Read More
Won’t You Be My Neighbor? How to Reach Everyone in a Neighborhood
We love sending mail for our customers using the US Postal Service’s Every Door Direct Mail (EDDM) program! Why? With EDDM, businesses can send mail pieces to every residential or business address in a specified postal route or zip code without buying or renting a mailing list. This is a … Read More
March Marketing Ideas and Inspiration
March Marketing Ideas and Inspiration This Months' Celebrations: Employee Appreciation Day- March 2nd Employees respond to appreciation because it confirms that their work is being valued by others. Showing appreciation to your employees does not have to be an extravagant event. … Read More
Don’t Make These 4 Frequent Direct Mail Mistakes
It’s no secret that traditional ways of advertising are making a comeback in today’s modern world driven by technology. In a world filled with sales emails, website ads, and social media sponsored posts, it can be increasingly hard to get your marketing message into the hands of your customers and … Read More
Printed Coupons Are A Valuable Tool for Driving Business
Printed Coupons Are A Valuable Tool for Driving Business With the advent of the Internet and mobile technology, it may seem that print advertising has gone by the wayside. However, that is simply not true. In fact, there are still many legitimate, valuable uses for print advertising. One of those … Read More
How Adventures on a Playground Affect Adventures in Business
Anyone who's visited a children's playground in the past few years has likely noticed stark differences from the jungle gyms of the 1970s and early 1980s. Today's equipment is very sanitized. There are very few ways for children to possibly injure themselves. Signs clearly indicate the age … Read More
Networking Tips Straight Out of High School
Back in high school, there were always a few classmates who seemed to find schoolwork effortless. They were able to easily achieve the top grades while the rest of the class struggled. As finals week rolled around, these students often found themselves inundated with requests for study help. Some … Read More
Color in Print Advertising: Are You Sending Hidden Messages?
Color in Print Advertising: Are You Sending Hidden Messages? A printed marketing piece -- whether a brochure, flyer, catalog, or letter -- contains many design components. From margin size to font, use of white space to size and type of paper, the elements that go into a printed piece require much … Read More
Business Card Marketing: Evolution of the Smallest, Most Versatile Marketing Tool
Business Card Marketing: Evolution of the Smallest, Most Versatile Marketing Tool Quick: Which single piece of marketing collateral combines two old adages -- "first impressions are the most important" and "a picture is worth a thousand words" -- and proves them both true? It's the trusty business … Read More
Where, oh where, has the inspiration gone?
The company newsletter is a powerful engagement tool. When created well, you can communicate to your customers what your company has been up to, promote your business and brag (just a little) about your successes. But you have to remember to engage the reader. That is the hard part. You want … Read More