Your logo is likely to be one of the first interactions people have with your company, and it’s an opportunity to make a solid first impression. If designed well, your logo can invite the public to learn more about the company; if not, you’ve just alienated a potential customer base. You have one … Read More
5 Common Design Mistakes (When Submitting Files for Printing)
1. Not adding bleed to your document If your design has color to the edge of your sheet, then “bleed” is required. Bleed is when a document is printed slightly bigger than required and is then trimmed back to the original size after printing. This ensures that your final product does not … Read More
What is Vector Art?
Vector vs. Raster Art If you are working with a graphic designer or outside vendor, odds are they have asked you for your logo in vector format. There are many differences between a vector file and a raster file, but here is a basic explanation: Vector images use mathematical equations or … Read More
Fontaholic
By Kyle DeMartyn, Creative Director Type fonts…so many choices, so little time. My obsession started back in Mr. Bollock’s typography class freshman year at KU (go Golden Bears!). Who knew there were so many fonts?! Who knew the upward swoosh of a serif could change the whole feel of your text?! … Read More
Common Marketing Mistakes: Cheap Edition
Common Marketing Mistakes: Cheap Edition By Mary Clayton, Digital Marketing Manager There’s a difference between the person who orders water with lemon at a restaurant and the person who asks for extra lemon and puts 4 sugar packets in to make free lemonade. Marketing on a budget is achievable, but … Read More
7 Ways to Keep Your Business Card Out of the Trash
7 Ways to Keep Your Business Card Out of the Trash You go to a networking event and exchange business cards. What do you do with them when you get back to the office? The cold hard truth is that 88% of business cards handed out will be tossed in the trash within one week. So how can you make sure … Read More