Don’t Be A Business Card Buzzkill! By Sarah Barr, Business Development Manager One of my biggest pet peeves is meeting someone at a tradeshow or conference and asking for a business card, and they say I don't have any on me or they ran out of them. Say what? How do you go to a show and completely … Read More
Common Marketing Mistakes: Cheap Edition
Common Marketing Mistakes: Cheap Edition By Mary Clayton, Digital Marketing Manager There’s a difference between the person who orders water with lemon at a restaurant and the person who asks for extra lemon and puts 4 sugar packets in to make free lemonade. Marketing on a budget is achievable, but … Read More
August Marketing Ideas and Inspiration
August Marketing Ideas and Inspiration By Mary Clayton, Digital Marketing Manager Month Long Celebrations: Back to School Month Boost your customer list by raffling off a fully loaded back to school bookbag! Include snacks, gift cards, and school supplies! Print padded forms that people can … Read More
4 Secrets to Creating Powerful Print Ads
4 Secrets to Creating Powerful Print Ads By Mary Clayton, Digital Marketing Manager Do you look at your print ads and feel inspired? It’s so easy to get caught up in so many marketing to dos that you find yourself just running the same ad every time in every publication. What you didn’t know is … Read More
Why Postcards Should be Your Best Friend in Business
Why Postcards Should be Your Best Friend in Business By Sarah Barr, Business Development Manager It’s no secret that traditional ways of advertising are making a comeback in today’s modern world driven by technology. In a world filled with sales emails, website advertisements, and social media … Read More
Kyle’s Favorite Handwritten Fonts
Kyle’s Favorite Handwritten Fonts By Kyle DeMartyn, Creative Director Want to know a sure-fire way of grabbing attention? Use a handwritten font! There’s no doubt that people will give handwritten fonts a closer look because they draw your eye and instantly feel more personal to the reader. … Read More
Common Marketing Mistakes that Kill Your Success – Part 2
Common Marketing Mistakes By Mary Clayton, Digital Marketing Manager Welcome to part 2 of this new series addressing the most common mistakes every marketer makes and how you can avoid them! In the last blog we found out more about how to tackle feeling overwhelmed by being busy. Now, let’s dive … Read More
July Marketing Ideas and Inspiration
July Marketing Ideas and Inspiration By: Mary Clayton, Digital Marketing Manager Month Long Celebrations: Air Conditioning Appreciation Month Celebrate the heat by offering your a percentage off on days the weather hits a high temperature. Print coupons good only on days at or above that temp … Read More
How to Take Control of Your Inbox
How to Take Control of Your Inbox By: Mary Clayton, Digital Marketing Manager In celebration of Effective Communications Month, I wanted to tackle something that drives everyone bananas - the dreaded email inbox. People always ask how I’m able to be so organized and productive in an industry where … Read More
Marketing Mistakes – The Busy Edition
Common Marketing Mistakes that Kill Your Success...and How You Can Avoid Them! - The Busy Edition By Mary Clayton, Digital Marketing Manager Marketing is the key to maintaining your current customer relationships and building new business. Everyone makes mistakes, and although it’s undeniably … Read More