Common Marketing Mistakes
By Mary Clayton, Digital Marketing Manager
Welcome to part 2 of this new series addressing the most common mistakes every marketer makes and how you can avoid them! In the last blog we found out more about how to tackle feeling overwhelmed by being busy. Now, let’s dive into another issue that many marketers do without realizing – missing the mark on your customer’s needs!
Marketing Mistake – You’re Not Customer Focused
Hey Regina George, just because you know you have an awesome product, service or need, does not mean you can talk about yourself all the time! It is easy to get so passionate about what you do that you forget about what your customers want. If you want to connect with customers, the key is to shift your focus to what matters to them.
Fast Fix – Revive Your Goals to be More Customer Focused
- Take the time to get to know your customers. Make it a priority to identify your top customers, and research the common threads. Use this info to build stellar customer profiles. Find out who your customers are, what they like, and what challenges they face. This research will help you tailor your content, a win-win for everyone!
- Stop doing things a certain way because you’ve always done it that way. The more automatic you can be in your business, the more time it saves you. Just remember to stop and ask yourself why you do something a certain way with your marketing to be sure you’re staying up to date. If you can’t back up your process with results, it’s time to shake things up!
- Diversify your marketing channels. Now that you know your customer, take the time to improve your marketing. Don’t forget to reach them where they spend time. We live in an ultra-connected world so use a blend of offline and online channels with the same look and feel to connect on a different level.
- Never stop trying to add value to your customers. Whenever you’re having a conversation with a client, ask them how they’re doing and if there is any way you can help them. Take notes on these conversations and find ways to incorporate the tips into your daily routine and marketing!
- Create a short survey. Gather a few very relevant questions and create a survey. Have it in multiple formats, both in print and online to capture all of your audiences. Keep this survey ongoing, and be sure to review results bi-monthly to keep a pulse on what your customers think.
- Every time you review your marketing, ask yourself these three questions:
Why should my customer care?
Why am I producing this piece of content?
What’s in it for my customer?
When you shift your marketing focus to your customer’s wants and needs, you’ll quickly start to see results. Have you learned from a mistake? Want it featured in an upcoming blog? Hit me up at firstname.lastname@example.org! I promise I’ll keep your identity anonymous!