By Makenna Dively, Client Services Coordinator You've spent so much time and effort making the perfect marketing plan, and you finally attract those new customers you wanted. So now what? How are you going to keep them coming back? Loyal customers are key to the success of a business. Not only does … Read More
UNPLUGGED on Vacation
By Sarah Barr, Business Development Manager UNPLUGGED. This is the best word to describe my past week. I just returned from a week vacation in Jamaica. It was such an enjoyable time, largely because I opted to “disconnect” from the rest of world and be present on my vacation. I can tell you my … Read More
April Marketing Ideas and Inspiration
This Month's Celebrations: Customer Loyalty & Appreciation Month Express how happy you are to be working with your customers by saying THANK YOU. It can be as simple as a quick thank you card, or as elaborate as sending flowers or treats. When they know how much you appreciate … Read More
March Marketing Ideas and Inspiration
March Marketing Ideas and Inspiration This Months' Celebrations: Employee Appreciation Day- March 2nd Employees respond to appreciation because it confirms that their work is being valued by others. Showing appreciation to your employees does not have to be an extravagant event. … Read More
Common Marketing Mistakes: Cheap Edition
Common Marketing Mistakes: Cheap Edition By Mary Clayton, Digital Marketing Manager There’s a difference between the person who orders water with lemon at a restaurant and the person who asks for extra lemon and puts 4 sugar packets in to make free lemonade. Marketing on a budget is achievable, but … Read More
4 Secrets to Creating Powerful Print Ads
4 Secrets to Creating Powerful Print Ads By Mary Clayton, Digital Marketing Manager Do you look at your print ads and feel inspired? It’s so easy to get caught up in so many marketing to dos that you find yourself just running the same ad every time in every publication. What you didn’t know is … Read More
Why Postcards Should be Your Best Friend in Business
Why Postcards Should be Your Best Friend in Business By Sarah Barr, Business Development Manager It’s no secret that traditional ways of advertising are making a comeback in today’s modern world driven by technology. In a world filled with sales emails, website advertisements, and social media … Read More
Common Marketing Mistakes that Kill Your Success – Part 2
Common Marketing Mistakes By Mary Clayton, Digital Marketing Manager Welcome to part 2 of this new series addressing the most common mistakes every marketer makes and how you can avoid them! In the last blog we found out more about how to tackle feeling overwhelmed by being busy. Now, let’s dive … Read More
How to Take Control of Your Inbox
How to Take Control of Your Inbox By: Mary Clayton, Digital Marketing Manager In celebration of Effective Communications Month, I wanted to tackle something that drives everyone bananas - the dreaded email inbox. People always ask how I’m able to be so organized and productive in an industry where … Read More
Marketing Mistakes – The Busy Edition
Common Marketing Mistakes that Kill Your Success...and How You Can Avoid Them! - The Busy Edition By Mary Clayton, Digital Marketing Manager Marketing is the key to maintaining your current customer relationships and building new business. Everyone makes mistakes, and although it’s undeniably … Read More