The Year In Review: Our Most Popular Marketing Blogs of 2015 (And a survey for a chance to win a $25 gift card) by Mary Clayton, Digital Marketing Manager At the end of last year, we asked you, our awesome readers, what topics you wanted us to write about in 2015. The most popular requests … Read More
Top Tips to Break the Mold with Your Brochure
Top Tips to Break the Mold with Your Brochure Getting a new client, customer, or donor is all about show and tell. A great way to do both is to have an engaging brochure as part of your toolkit. Brochures are extremely versatile because you can use them at sales meetings, on retail counters, at … Read More
Segment Your List for Marketing Success
Segment Your List for Marketing Success Personalization is key when you’re marketing to your list of current customers, clients, and donors. By keeping track of even the tiniest detail, you can target your marketing and encourage each audience to take a different action like purchasing a … Read More
How to Battle Boring Branding in 5 Simple Steps
After a while, you may start to sound like a broken record when marketing your events, products, and services. It is easy to get stuck in a rut when you are writing, designing, planning, or directing your marketing. Don’t let a lot of the same thing keep you from trying to connect with your … Read More
How to Energize Your Marketing This Summer
Summer sees a complete change in customer mindset. Everyone seems to be more relaxed in the Summer months because days are longer, giving people more time to spend with their friends and family. Summer activities like barbecues, swimming, and vacations leave people feeling refreshed. Just because … Read More
Sarah & Melissa Find Magic in Marketing at NPOA Conference
Sarah and Melissa joined print shop owners from across the nation at the National Print Owners Association (NPOA) Spring Conference in Orlando, Florida. They learned so much that they can’t wait to share with you from seminars, presentations, workgroups, and other industry leaders. Sarah learned … Read More
Kyle & Sarah’s Excellent Adventure
Sarah & Kyle just returned from the Graphics of the Americas trade show that was held in Miami Beach, Florida! Not only are they feeling tan & refreshed, but are excited to implement some of the great things that they learned during the conference. Check out what they had to say about their … Read More
Make Your Marketing Amazing in 5 Simple Steps
Effective marketing campaigns set you apart from your competition, build your image and generate income. A successful campaign takes time to complete, but is worth it in the end. Don’t get overwhelmed when planning your next marketing campaign, follow these 5 steps and you’ll be on your way to an … Read More
2015 Marketing Trends
What will next year have in store for marketing? No need to get out your crystal ball, we’ve kept our ear to the ground. These three big marketing trends will be a necessity for great marketing throughout 2015. Marketing Personalization - Building genuine relationships with customers … Read More