After a while, you may start to sound like a broken record when marketing your events, products, and services. It is easy to get stuck in a rut when you are writing, designing, planning, or directing your marketing. Don’t let a lot of the same thing keep you from trying to connect with your … Read More
How to Energize Your Marketing This Summer
Summer sees a complete change in customer mindset. Everyone seems to be more relaxed in the Summer months because days are longer, giving people more time to spend with their friends and family. Summer activities like barbecues, swimming, and vacations leave people feeling refreshed. Just because … Read More
Do You Take Time For Yourself? [Massage Giveaway]
Do you work extra hard because you need to “make time” to fulfill your family commitments and other obligations? Do you fit in a few more hours of work in the evening when a deadline looms? And do you feel especially stressed because there’s never enough time, no matter how hard you work? Most … Read More
Make Your Marketing Amazing in 5 Simple Steps
Effective marketing campaigns set you apart from your competition, build your image and generate income. A successful campaign takes time to complete, but is worth it in the end. Don’t get overwhelmed when planning your next marketing campaign, follow these 5 steps and you’ll be on your way to an … Read More
4 Little-Known Tricks to Improve Your Nonprofit Appeal
For most nonprofit organizations, this time of year is the Superbowl of fundraising. The last three months of the year account for more than 33% of charitable giving. Of that, direct mail delivers between 60% - 80% of donations to nonprofit organizations. When you're planning your next appeal, … Read More
9 Secrets to Save Money on Your Print Marketing
You always want your materials to look polished and professional. What you may not know is that you don’t have to break the bank in order to get great print quality. Save money on your next print job by learning these 9 secrets to reduce your print costs. Mailing List - Did you know that 42% of … Read More
Top 25 Envelope Teasers
Top 25 Envelope Teasers Your prospective client just received your direct mail piece. As they scan the envelope they are making the critical decision of either opening the piece you've worked so hard on, or just tossing it in the recycle bin. By including a teaser on the outside of your envelope, … Read More
7 Ways to Keep Your Business Card Out of the Trash
7 Ways to Keep Your Business Card Out of the Trash You go to a networking event and exchange business cards. What do you do with them when you get back to the office? The cold hard truth is that 88% of business cards handed out will be tossed in the trash within one week. So how can you make sure … Read More
5 Tips for Stellar Customer Service
What is the single most important part of your business? While your products and services can be amazing, the way you treat your customers is what makes you stand out above your competition. Happy customers are repeat customers, so be sure to follow these 5 tips for stellar customer … Read More