Start Your Marketing Year Off Right! (Free Marketing Checklist) by Mary Clayton, Digital Marketing Manager The New Year is an amazing time for marketers! We get the opportunity to start the year off fresh and improve upon last year by adding new ideas while taking the things we learned from the … Read More
January Marketing Ideas and Inspiration
January Marketing Ideas and Inspiration by Mary Clayton, Digital Marketing Manager Happy New Year Marketers! This month is all about starting your marketing year off right. Here are a few ideas and suggestions you can steal for your marketing this month! Month Long Celebrations: New Year's … Read More
The Year In Review: Our Most Popular Marketing Blogs of 2015
The Year In Review: Our Most Popular Marketing Blogs of 2015 (And a survey for a chance to win a $25 gift card) by Mary Clayton, Digital Marketing Manager At the end of last year, we asked you, our awesome readers, what topics you wanted us to write about in 2015. The most popular requests … Read More
How to Avoid The Top 5 Direct Mail Mistakes
How to Avoid The Top 5 Direct Mail Mistakes by Mary Clayton, Digital Marketing Manager Sometimes when a client hears the word direct mail, they’ll instantly say something like “I’ve tried that before and it didn’t work.” If it was your social media pages or your website you wouldn’t just shut them … Read More
How to Up Your Marketing Game with Trade Shows
How to Up Your Marketing Game with Trade Shows How would you like your marketing message to able to reach hundreds of people in a short amount of time? Although it sounds too good to be true, it’s not! Trade Shows are able to provide you with an audience of eager attendees interested in finding … Read More
Segment Your List for Marketing Success
Segment Your List for Marketing Success Personalization is key when you’re marketing to your list of current customers, clients, and donors. By keeping track of even the tiniest detail, you can target your marketing and encourage each audience to take a different action like purchasing a … Read More
Munch ‘n Learn – Dirty Secrets Behind Your Nonprofit Database
Munch ‘n Learn Dirty Secrets Behind Your Nonprofit Database August 26, 2015 2:30 - 3:30 p.m. Charlie "T" Jones Conference Center 114 North York Street Mechanicsburg, PA 17055 Did you know that your database could be costing you thousands of dollars in donations a year? Every year you spend time … Read More
How to Battle Boring Branding in 5 Simple Steps
After a while, you may start to sound like a broken record when marketing your events, products, and services. It is easy to get stuck in a rut when you are writing, designing, planning, or directing your marketing. Don’t let a lot of the same thing keep you from trying to connect with your … Read More
How to Energize Your Marketing This Summer
Summer sees a complete change in customer mindset. Everyone seems to be more relaxed in the Summer months because days are longer, giving people more time to spend with their friends and family. Summer activities like barbecues, swimming, and vacations leave people feeling refreshed. Just because … Read More
Make Your Marketing Amazing in 5 Simple Steps
Effective marketing campaigns set you apart from your competition, build your image and generate income. A successful campaign takes time to complete, but is worth it in the end. Don’t get overwhelmed when planning your next marketing campaign, follow these 5 steps and you’ll be on your way to an … Read More