The back-to-school season is the second largest consumer spending event for retailers outside of winter holidays. Feel like you don’t have a back-to-school type business? Think again! School affects more than just young kids - think about college aged young adults, teenagers, parents, teachers, … Read More
How to Energize Your Marketing This Summer
Summer sees a complete change in customer mindset. Everyone seems to be more relaxed in the Summer months because days are longer, giving people more time to spend with their friends and family. Summer activities like barbecues, swimming, and vacations leave people feeling refreshed. Just because … Read More
USPS Postage Increases Effective May 31, 2015
Today the United States Postal Service (USPS) announced postage increases that will take effect on May 31, 2015. What’s does this mean for you and your business or nonprofit? - Forever Stamps will stay the same at 49 ¢ - International letters will increase from $1.15 to $1.20 - First Class … Read More
Spring Your Marketing into Action with Every Door Direct Mail
Spring brings with it a sense of renewal and rejuvenation. As the temperatures begin to rise everyone starts thinking about outdoor projects, Spring cleaning around the house, and planning vacations! No matter the industry of your business, you can get great exposure with minimal costs and make a … Read More
2015 Marketing Trends
What will next year have in store for marketing? No need to get out your crystal ball, we’ve kept our ear to the ground. These three big marketing trends will be a necessity for great marketing throughout 2015. Marketing Personalization - Building genuine relationships with customers … Read More
USPS Federal Holidays 2015
USPS Federal Holidays 2015 Note that on the following federal holidays the United States Post Office (USPS) will be closed. On these days mail will not be delivered. Remember to build extra time into your mailings around these holidays. On New Year's Eve and Christmas Eve, mail will still run, but … Read More
4 Little-Known Tricks to Improve Your Nonprofit Appeal
For most nonprofit organizations, this time of year is the Superbowl of fundraising. The last three months of the year account for more than 33% of charitable giving. Of that, direct mail delivers between 60% - 80% of donations to nonprofit organizations. When you're planning your next appeal, … Read More
Stop Everything! Start Planning Your Holiday Cards Now!
Like it or not - the holiday season is quickly approaching. Not only does that mean it’s time to start gift shopping for all of your friends and family on your list, but its also time to start thinking about sending holiday cards to clients, colleagues, and vendors. Why should I mail holiday … Read More
Top 25 Envelope Teasers
Top 25 Envelope Teasers Your prospective client just received your direct mail piece. As they scan the envelope they are making the critical decision of either opening the piece you've worked so hard on, or just tossing it in the recycle bin. By including a teaser on the outside of your envelope, … Read More