Client feedback is one of the most important parts of the design process. Most designers will make a point to ask for feedback early and often. This provides an opportunity for the designer to check in with you to be sure you’re both on the same page and headed in the right direction. Effective … Read More
7 Logo Design Mistakes…And How to Avoid Them
One of the best ways to brand your company is by having a unique and memorable logo. However, creating said logo is not as easy as it sounds. Here are some common logo design mistakes that you will want to avoid: 1. Too Complex and/or Trendy People cannot generally pay … Read More
Upping your design game with FONT PAIRS
Good typography and using the best font pairs can take a design from dull to delightful. Effective type combinations add visual interest to a design that can keep a potential customer more engaged. Bad type, by comparison, can make content harder to read and less pleasing. The intent of … Read More
Increase Your Brand Consistency with Pantone
When designing a logo or other printed marketing material, one of the most important things to be aware of is the use of colors and how those colors will be translated when printed. It is critical to have color consistency within your brand. The CMYK color model uses four colors (cyan, magenta, … Read More
5 Common Design Mistakes (When Submitting Files for Printing)
1. Not adding bleed to your document If your design has color to the edge of your sheet, then “bleed” is required. Bleed is when a document is printed slightly bigger than required and is then trimmed back to the original size after printing. This ensures that your final product does not … Read More
Why Your Business Should Mail Branded Holiday Cards
Like it or not – the holiday season is quickly approaching. Of course it’s time to start gift shopping for all of your friends and family on your list. But it's also time to start thinking about sending branded holiday cards to clients, colleagues, and vendors! Why should I mail holiday … Read More
Local Community Events Your Business Should Attend
Looking for a way to grow your business? Consider engaging in your local community! Become an active member to create a positive impact in your own backyard. Getting involved creates brand awareness, establishes trust, and builds meaningful and lasting relationships. This will ultimately boost … Read More
Helping a New Business Market an Event
Meet one of our new clients… UpClose-RV! UpClose-RV is a new business aiming to help RV campers around the country! If you know what ‘Airbnb’ is, the concept is similar. Rather than renting someone’s house, apartment, or condo, campers can rent someone’s property to park their RV’s at. You can … Read More
What is Vector Art?
Vector vs. Raster Art If you are working with a graphic designer or outside vendor, odds are they have asked you for your logo in vector format. There are many differences between a vector file and a raster file, but here is a basic explanation: Vector images use mathematical equations or … Read More
Fontaholic
By Kyle DeMartyn, Creative Director Type fonts…so many choices, so little time. My obsession started back in Mr. Bollock’s typography class freshman year at KU (go Golden Bears!). Who knew there were so many fonts?! Who knew the upward swoosh of a serif could change the whole feel of your text?! … Read More