Meet one of our new clients… UpClose-RV!
UpClose-RV is a new business aiming to help RV campers around the country! If you know what ‘Airbnb’ is, the concept is similar. Rather than renting someone’s house, apartment, or condo, campers can rent someone’s property to park their RV’s at. You can also list your property for rent on the site and make money off your land. What a cool idea!
They came to us with only a logo. Tradeshows and events were coming up, and they were looking for help on how to market themselves at them. They didn’t have any marketing collateral or promo items to hand out and wanted guidance on what could work.
We love helping our clients plan for their upcoming tradeshows and events! Therefore, we were able to come up with a few items they could use to stand out and connect with their target audience.
To start, we designed pieces that would complement each other and their logo. The first two items we created were a postcard and a retractable banner. While designing these items, we kept both of their target markets in mind – RV owners and property owners. These two markets are equally important.
The goal for the postcard was to give prospects an informational piece to take home. We wanted the concept of what UpClose RV can do for them to be easily recognized. One side of the card focused on the property owners, and the other focused on the RV owners.
You have less than 5 seconds to capture the attention of someone walking by your booth. We kept this retractable banner clean and simple. The main ideas easily attract the eye and stand out! The design helped draw event goers into the booth for more information.
Next, we wanted to find promo items that would be essential in a camping atmosphere. Taking the time to research items that will connect and work well with your audience is crucial to the success of the item being effective. For this event, they gave out campfire mugs, fly swatters, and flashlights. Campers know these are all items you need to keep handy while exploring!
Lastly, they wanted to keep the children entertained during this event so they could talk business with the adults. With that being said, we came up with the idea of a coloring page with a crayon pack. An added bonus- they will hopefully take their artwork home and hang it on the fridge for repetitive exposure of your brand!
We are excited to continue working with UpClose RV!
If you are a camper or have property to rent, be sure to check out their services online!
Check them out online: https://upcloserv.com/
Connect and “Like” them on facebook: https://www.facebook.com/CelebrateRVLife/
Need other event planning help? -> https://konhaus.com/attending-an-event-is-a-piece-of-cake/
Leave a Reply