The Year In Review: Our Most Popular Marketing Blogs of 2015 (And a survey for a chance to win a $25 gift card) by Mary Clayton, Digital Marketing Manager At the end of last year, we asked you, our awesome readers, what topics you wanted us to write about in 2015. The most popular requests … Read More
How to Avoid The Top 5 Direct Mail Mistakes
How to Avoid The Top 5 Direct Mail Mistakes by Mary Clayton, Digital Marketing Manager Sometimes when a client hears the word direct mail, they’ll instantly say something like “I’ve tried that before and it didn’t work.” If it was your social media pages or your website you wouldn’t just shut them … Read More
Ideas You Can Steal For Your Holiday Marketing
Ideas You Can Steal For Your Holiday Marketing By Mary Clayton, Digital Marketing Manager Holidays are one of the times customers are willing and ready to spend! As a marketer, you’re pummeled with to-do’s on a daily basis. With the holidays being the busiest season for so many marketers, you may … Read More
How to Take Your Holiday Cards to the Next Level
How to Take your Holiday Cards to the Next Level by Mary Clayton, Digital Marketing Manager You know how important it is to show your clients, donors, and vendors some love this coming holiday season. Now you’re wondering, how can I make a statement and be remembered? We've designed, printed and … Read More
5 Clever Ways to Thank Your Customers
5 Clever Ways to Thank Your Customers Saying please and thank you is important. So important in fact, that parents try to instill these manners in their children as soon as they begin to speak. In business, sometimes we get so caught up in putting out daily fires that we forget our manners. But … Read More
Top Tips to Break the Mold with Your Brochure
Top Tips to Break the Mold with Your Brochure Getting a new client, customer, or donor is all about show and tell. A great way to do both is to have an engaging brochure as part of your toolkit. Brochures are extremely versatile because you can use them at sales meetings, on retail counters, at … Read More
How to Up Your Marketing Game with Trade Shows
How to Up Your Marketing Game with Trade Shows How would you like your marketing message to able to reach hundreds of people in a short amount of time? Although it sounds too good to be true, it’s not! Trade Shows are able to provide you with an audience of eager attendees interested in finding … Read More
How to Boost Business with Spooky Marketing
How to Boost Business with Spooky Marketing Even though temps are still high here in Central PA, the Halloween season has begun. Stores are stocking seasonal aisles with candy corn and costumes. That means you need to switch marketing gears to the Fall season. What better way to do so than to have … Read More
Segment Your List for Marketing Success
Segment Your List for Marketing Success Personalization is key when you’re marketing to your list of current customers, clients, and donors. By keeping track of even the tiniest detail, you can target your marketing and encourage each audience to take a different action like purchasing a … Read More
How to Battle Boring Branding in 5 Simple Steps
After a while, you may start to sound like a broken record when marketing your events, products, and services. It is easy to get stuck in a rut when you are writing, designing, planning, or directing your marketing. Don’t let a lot of the same thing keep you from trying to connect with your … Read More