Spring brings with it a sense of renewal and rejuvenation. As the temperatures begin to rise everyone starts thinking about outdoor projects, Spring cleaning around the house, and planning vacations! No matter the industry of your business, you can get great exposure with minimal costs and make a … Read More
Stop Everything! Start Planning Your Holiday Cards Now!
Like it or not - the holiday season is quickly approaching. Not only does that mean it’s time to start gift shopping for all of your friends and family on your list, but its also time to start thinking about sending holiday cards to clients, colleagues, and vendors. Why should I mail holiday … Read More
Top 25 Envelope Teasers
Top 25 Envelope Teasers Your prospective client just received your direct mail piece. As they scan the envelope they are making the critical decision of either opening the piece you've worked so hard on, or just tossing it in the recycle bin. By including a teaser on the outside of your envelope, … Read More
Top 5 Secrets of Successful Direct Mailers
Top 5 Secrets of Successful Direct Mailers Savvy marketers know that direct mail offers a cost-effective and potentially profitable marketing method -- but in order to work, it must be done right! In fact, some of today's most innovative and creative advertising is sent through the mail, according … Read More
Have you reviewed the quality of your company’s greatest asset?
Your business relies upon accurate data for smooth communication with your greatest asset…your customers and prospects! I'm talking about the contact data used for order entry, lead registration, customer inquiries and billing. Keeping this contact information accurate and up-to-date keeps your … Read More
U.S. Postal Service Plays a Pivotal Role in Success of Direct Mail Campaigns
In a world that has become so technology-driven, there are many who still look forward to opening their mail every day. Holding a tangible piece of communication can engage prospects with fun interactions such as stickers, samples or coupons, and is more personal than so much of today’s digital … Read More
Targeting the Ideal Client: An In-Depth look at Direct Mail
Direct mail offers many advantages, mainly the ability to target your ideal audience. For example, if you’re in the HVAC industry, you’re probably trying to target residents ages 35-50 with homes more than ten years old and an income of over $75,000. Why? Because this audience is much more likely to … Read More