Client feedback is one of the most important parts of the design process. Most designers will make a point to ask for feedback early and often. This provides an opportunity for the designer to check in with you to be sure you’re both on the same page and headed in the right direction. Effective … Read More
7 Logo Design Mistakes…And How to Avoid Them
One of the best ways to brand your company is by having a unique and memorable logo. However, creating said logo is not as easy as it sounds. Here are some common logo design mistakes that you will want to avoid: 1. Too Complex and/or Trendy People cannot generally pay … Read More
Upping your design game with FONT PAIRS
Good typography and using the best font pairs can take a design from dull to delightful. Effective type combinations add visual interest to a design that can keep a potential customer more engaged. Bad type, by comparison, can make content harder to read and less pleasing. The intent of … Read More
Increase Your Brand Consistency with Pantone
When designing a logo or other printed marketing material, one of the most important things to be aware of is the use of colors and how those colors will be translated when printed. It is critical to have color consistency within your brand. The CMYK color model uses four colors (cyan, magenta, … Read More
Social Media Explained
By now we probably all get that social media is a very important part of today's marketing. But if you don't use social sites much personally, you might be a little hesitant to start using them professionally. If you are panicked with questions like - 'Where do I post?' 'How often should I post?' … Read More
Brain Break
Break Time! I know you can’t take a break …you’re just too busy. Who has time for that? We are so caught up in keeping our heads down and working frantically that we barely have time for lunch. But wouldn’t even a 5-minute hiatus help to bring your brain back to a place where you can better … Read More
Fontaholic
By Kyle DeMartyn, Creative Director Type fonts…so many choices, so little time. My obsession started back in Mr. Bollock’s typography class freshman year at KU (go Golden Bears!). Who knew there were so many fonts?! Who knew the upward swoosh of a serif could change the whole feel of your text?! … Read More