19 Ways to Start Your Next Sales Letter

By Sarah Barr, Business Development Manager

If you’re like me, there’s nothing more challenging and frustrating than staring at a blank screen because you have no clue on how to begin writing a sales letter. You know you need to write it, but your creative juices are just not flowing.

I try not to follow any particular formula for sales letters, but I do try to keep the opening line short and sweet to grab my prospect’s attention.

Check out these 19 ways to start your next sales letter:

1. Have you noticed …
2. What if …
3. You’re invited …
4. As you know …
5. Good News!
6. If you’re like me …
7. Did you know …
8. Have you ever wished …
9. Don’t _____ before you _____ …”
10. Believe it or not …
11. Imagine that …
12. Now you can …
13. Congratulations!
14. At last!
15. Wouldn’t it be great if…
16. Wow!
17. How would you like to…
18. Looking for… ?
19. When was the last time you…

 

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Do you have a favorite way to start your sales letter? Leave a comment below and share with me!