If you are working with a graphic designer or outside vendor, odds are they have asked you for your logo in vector format.What’s vector art?Vector images use mathematical equations or geometric shapes, such as points, lines, or curves, to form an image. As a result, they can be infinitely scaled … Read More
5 Design Tips for Perfect Printing
Submitting files for print can be confusing and even feel daunting. JPEG. PDF. HUH? And what in the world is bleed? Sounds a little scary…It’s not!We want to make the process as painless as possible, and maybe even FUN. Here are some quick tips to help you get that perfect print with Konhaus Print … Read More
6 Reasons Why a DIY Logo Isn’t Worth It
Your logo is likely to be one of the first interactions people have with your company, and it’s an opportunity to make a solid first impression. If designed well, your logo can invite the public to learn more about the company; if not, you’ve just alienated a potential customer base. You have one … Read More
What is Vector Art?
Vector vs. Raster Art If you are working with a graphic designer or outside vendor, odds are they have asked you for your logo in vector format. There are many differences between a vector file and a raster file, but here is a basic explanation: Vector images use mathematical equations or … Read More
Fontaholic
By Kyle DeMartyn, Creative Director Type fonts…so many choices, so little time. My obsession started back in Mr. Bollock’s typography class freshman year at KU (go Golden Bears!). Who knew there were so many fonts?! Who knew the upward swoosh of a serif could change the whole feel of your text?! … Read More
Common Marketing Mistakes: Cheap Edition
Common Marketing Mistakes: Cheap Edition By Mary Clayton, Digital Marketing Manager There’s a difference between the person who orders water with lemon at a restaurant and the person who asks for extra lemon and puts 4 sugar packets in to make free lemonade. Marketing on a budget is achievable, but … Read More
7 Ways to Keep Your Business Card Out of the Trash
7 Ways to Keep Your Business Card Out of the Trash You go to a networking event and exchange business cards. What do you do with them when you get back to the office? The cold hard truth is that 88% of business cards handed out will be tossed in the trash within one week. So how can you make sure … Read More