For most nonprofit organizations, this time of year is the Superbowl of fundraising. The last three months of the year account for more than 33% of charitable giving. Of that, direct mail delivers between 60% - 80% of donations to nonprofit organizations. When you're planning your next appeal, … Read More
Marketing Fall Holidays
Fall is the season of change and color. It’s the time of year when leaves turn, crops are harvested, and marketers begin frantically planning for the Christmas season (which seems to come earlier and earlier each year). Take a moment to think about the plentiful marketing opportunities that Fall … Read More