Top 5 Secrets of Successful Direct Mailers Savvy marketers know that direct mail offers a cost-effective and potentially profitable marketing method -- but in order to work, it must be done right! In fact, some of today's most innovative and creative advertising is sent through the mail, according … Read More
Oh, The Places You’ll Go (In Business)
Oh, The Places You'll Go (In Business) Congratulations! Today is your day. You're off to Great Places! You're off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You're on your own. And you know what you know. And YOU are the guy … Read More
Keeping in Touch with Your Customers — Without Annoying Them
When you're trying to build your business, it's easy to get caught up in the thrill of the hunt -- for new customers, that is. However, as studies from the Harvard Business School show, focusing attention on existing customers and increasing retention rates by just 5% will increase your profits by … Read More
Is your design ready for print?
I understand the life of a designer can be overwhelming. With so much to think about, the final preparation for the printed piece can get lost in the shuffle. So to help keep our designer friends on the straight and narrow, here are some helpful tips on how to make your final design files … Read More
Why choose direct mail?
We just returned from the NAQP Conference in Nashville and are feeling pumped about some exciting new information we have learned about the printing and direct mail industry. There are lots of exciting new things we are going to be offering in 2014 to help our customers continue to receive a better … Read More
First impressions online say everything!
Just like in person, first impressions online say everything. Having a bad website is like showing up to a first meeting in a dirty shirt and ripped jeans. If a customer needs to choose between a sloppily dressed person and one in a suit, they’d more than likely choose the clean & professionally … Read More
Have you reviewed the quality of your company’s greatest asset?
Your business relies upon accurate data for smooth communication with your greatest asset…your customers and prospects! I'm talking about the contact data used for order entry, lead registration, customer inquiries and billing. Keeping this contact information accurate and up-to-date keeps your … Read More
How would you like your graphic design?
Sometimes I think graphic design is the "elephant in the room" that no one wants to talk about. And being a designer, I’m kind of insulted. Why is design often looked upon like an overpriced non-necessity? Think of the design of your printed pieces this way......if a well-intentioned guest … Read More
Konhaus is all about ‘K’ommunity!
Konhaus Marketing takes great pride in our community and we enjoy giving back whenever we can! We’re proud to be involved with the West Shore, Mechanicsburg and Carlisle Chambers of Commerce. We also participate in a variety of non-profit organizations. Here’s a list of some of the things we donate … Read More
U.S. Postal Service Plays a Pivotal Role in Success of Direct Mail Campaigns
In a world that has become so technology-driven, there are many who still look forward to opening their mail every day. Holding a tangible piece of communication can engage prospects with fun interactions such as stickers, samples or coupons, and is more personal than so much of today’s digital … Read More