Business Card Marketing: Evolution of the Smallest, Most Versatile Marketing Tool Quick: Which single piece of marketing collateral combines two old adages -- "first impressions are the most important" and "a picture is worth a thousand words" -- and proves them both true? It's the trusty business … Read More
Where, oh where, has the inspiration gone?
The company newsletter is a powerful engagement tool. When created well, you can communicate to your customers what your company has been up to, promote your business and brag (just a little) about your successes. But you have to remember to engage the reader. That is the hard part. You want … Read More
Building a Community No One Can Resist
People enjoy feeling as though they belong. It's a part of our universal desire to form strong bonds with other people and feel connected to those around us. From student clubs to neighborhood organizations, this desire plays out across our nation in a variety of settings. This desire also has a … Read More
Top 5 Secrets of Successful Direct Mailers
Top 5 Secrets of Successful Direct Mailers Savvy marketers know that direct mail offers a cost-effective and potentially profitable marketing method -- but in order to work, it must be done right! In fact, some of today's most innovative and creative advertising is sent through the mail, according … Read More
Oh, The Places You’ll Go (In Business)
Oh, The Places You'll Go (In Business) Congratulations! Today is your day. You're off to Great Places! You're off and away! You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You're on your own. And you know what you know. And YOU are the guy … Read More
Keeping in Touch with Your Customers — Without Annoying Them
When you're trying to build your business, it's easy to get caught up in the thrill of the hunt -- for new customers, that is. However, as studies from the Harvard Business School show, focusing attention on existing customers and increasing retention rates by just 5% will increase your profits by … Read More
Why choose direct mail?
We just returned from the NAQP Conference in Nashville and are feeling pumped about some exciting new information we have learned about the printing and direct mail industry. There are lots of exciting new things we are going to be offering in 2014 to help our customers continue to receive a better … Read More
First impressions online say everything!
Just like in person, first impressions online say everything. Having a bad website is like showing up to a first meeting in a dirty shirt and ripped jeans. If a customer needs to choose between a sloppily dressed person and one in a suit, they’d more than likely choose the clean & professionally … Read More
Have you reviewed the quality of your company’s greatest asset?
Your business relies upon accurate data for smooth communication with your greatest asset…your customers and prospects! I'm talking about the contact data used for order entry, lead registration, customer inquiries and billing. Keeping this contact information accurate and up-to-date keeps your … Read More
How would you like your graphic design?
Sometimes I think graphic design is the "elephant in the room" that no one wants to talk about. And being a designer, I’m kind of insulted. Why is design often looked upon like an overpriced non-necessity? Think of the design of your printed pieces this way......if a well-intentioned guest … Read More