By Sarah Barr, Business Development Manager Tuesday officially marked the first day of Spring. It’s hard to believe considering we just experienced a major snow storm. One thing is for sure, your clients have never been more anxious to THINK SPRING! This is great for business, especially if you’re … Read More
Targeting the Ideal Client: An In-Depth look at Direct Mail
Direct mail offers many advantages, mainly the ability to target your ideal audience. For example, if you’re in the HVAC industry, you’re probably trying to target residents ages 35-50 with homes more than ten years old and an income of over $75,000. Why? Because this audience is much more likely to … Read More
Cravings for Savings Program Makes Direct Mail Affordable!
According to a recent United States Postal Service Study, more than one in five households reported making a purchase as a result of direct mail. Personalization and segmentation capabilities enable companies to leverage direct mail to achieve their marketing goals. However, not all companies can … Read More