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Why Your Brand Needs a Pantone Color (Yes, Needs.)

January 21, 2026 Sarah Barr

When you design a logo, choosing colors is not just about what looks good on a screen. It is about making sure those colors look the same everywhere they appear, especially in print. Colors can change when they move from digital to print. The blue you see on your computer might print slightly … Read More

It’s a Perfect Match! Keeping Your Brand Colors Consistent

July 27, 2023 Konhaus

By Kyle Bauer, Creative Director, Konhaus Print & Marketing When designing a logo or other printed marketing material, one of the most important things to be aware of is the use of colors and how those colors will be translated when printed. Close Enough Isn’t Good Enough The CMYK … Read More

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