With outdoor signage, the goal is to be seen, understood, and remembered. The way a sign is designed is often more important than what the sign says because if you can’t read it, you can’t respond to it.

Here are 3 outdoor signage tips to consider:

1. Less is More

The average adult reads about four words per second, so make your point in as few words as possible. Then edit your text down mercilessly until all the fluff is gone.

For example, shorten “Hiking, Swimming, Checkers, Chess, Scavenger Hunts, Fishing, and much more” to: “Fun Outdoor Activities for Teens.” See the difference? Limited the number of images used. Too many create unnecessary clutter.

2. Make it Clear

Your text should be large enough to be read easily. If you aren’t sure, try viewing your monitor from a distance to get an idea of how the sign will appear to passersby.

Limit the use of all cap lettering. Use upper and lower case letters which are easier to read. As a guide, make letters 1” tall for every 10 feet of viewing distance. Skip fancy fonts – stick with basic, bold type for outstanding readability.

3. Use Contrasting Colors

Use contrasting colors, such as black/yellow or red/white. Consider your existing brand colors, and how they can work with your overall design. And don’t forget white space! 30-40% of the sign’s area should be left bare to prevent a cluttered look.

Cutting down information may take some getting used to, but it aids in making your sign more legible at a distance. These few suggestions will make all the difference in the effectiveness of your outdoor signage.

Reach out to kyle@konhaus.com if you need help getting your message noticed.