Direct mail offers many advantages, mainly the ability to target your ideal audience. For example, if you’re in the HVAC industry, you’re probably trying to target residents ages 35-50 with homes more than ten years old and an income of over $75,000. Why? Because this audience is much more likely to need HVAC services, than other demographics.
Businesses use direct mail to target a specific audience. Some goals of direct mail may include:
- Drive foot traffic to a storefront location
- Drive traffic to a website or social media site
- Target customers who don’t use the internet
- Increase brand awareness
There are a few things to consider when starting out. They include:
- What to mail – Would you be sending a postcard or a letter? Would it be in color or black and white?
- When to mail – What’s the best time to reach your target audience: the beginning, middle or end of the month?
- What to promote – Are you promoting a new product or service? Are you highlighting an existing service? What’s the call-to-action?
- Who to target – Each mailing should target a specific audience. Do you want to send something to your existing customers or are you targeting prospective customers?
- How to plan and integrate – How will you plan the mailing in conjunction with other marketing efforts (for example, a QR code or landing page)? Our ‘ultimate marketing guide’ can help!
In order to maximize visibility and enhance retention, we recommend running a campaign for several months. We’ve developed four-month mailing packages with this goal in mind! Our packages include:
- Customized design
- Printing
- Use of our consumer mailing list
- Mailing services
- Postage
Simply choose the package that’s best for your needs!
As always, we pride ourselves on delivering exceptional customer service. Remember to check out our ‘ultimate customer coupon book!’ The March savings include BOGO offers that can’t be beat!
Who is your target audience? Are you leveraging direct mail to reach them?
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