Targeted direct mail campaigns are powerful and help ensure you are reaching the right audience. This method isn’t always the cheapest option, but can be one of the best ways to get the greatest Return on Investment (ROI). We can help you with:
- Designing Your Campaign
- Choosing your Target Audience
- Processing your Mailing List
- Printing and Mailing your Direct Mail project
And as always, we’ll be by your side every step of the way from Start to Finish making the process easy.
Target Your Existing Customers
It’s typically more cost effective to increase business you’re already doing with existing clients, than it is to target a prospect. The fact that your current customers have already bought from you means they know who you are, and have already trusted you enough to choose to do business with you.
Sending direct mail can be a great way to keep in touch with them…creating top of mind awareness, customer loyalty, and ultimately repeat business.
Target New Customers
It might make sense to target new customers who have never purchased your products, utilized your services or donated to your organization. The experts at Konhaus Print & Marketing can strategize with you to ensure you your identifying your target audience and ultimately purchase the perfect mailing list.
The best way to identify your target audience is to think about your existing customers. Who are they? Where do they live? What are their interests? What’s their gender? Income? Age? Understanding who your customers are will help greatly in acquiring a new prospect mailing list.
Once you have selected your mailing list, you’ll want to make sure to personalize each mailer using Variable Data and tailor your message to connect with your audience. By sending the right offer, to the right prospects, at the right time, the sky is the limit for business growth potential.
Are you ready to plan and execute a great direct mail campaign? Complete the below form and one our mailing service experts will be in touch!