More than 85 percent of many companies’ business comes from the five-mile radius around their location.

In today’s world of ultra-fast technology, marketing techniques often focus on driving people to websites and social media centers.

But some traditional methods continue to succeed in reaching customers right in your backyard – such as Every Door Direct Mail (EDDM).

This is a USPS program allows businesses to choose an area to target with a specific mailing – without needing to provide individual contact names or purchase mailing lists. Businesses can work with our company to customize both the communication and the location boundaries for better results.

The best part of the program is its affordability – as low as 14.5 cents per piece.

Other features of EDDM include:

• You can reach a specific list of addresses by neighborhood, city, or radius from your business
• No addresses or names need to be provided
• As low as 14.5 cents postage per piece, more than 60 percent less than first-class mail
• No postal permit or mailing list purchase needed
• A variety of sizes available

Companies and organizations can use EDDM to promote events, announce sales or openings, deliver coupons and connect their local area to the services and products they offer.

EDDM can be used effectively by attorneys, child care centers, doctors, electricians, restaurants, home improvement companies insurance agencies, and many more!

Konhaus Marketing & Communications will be hosting Lunch N Learn sessions to discuss details of the EDDM program for business professionals. Our first seminar will be held on Thursday, June 28^th. Contact us if you would like to attend or would like additional information on the EDDM. We can be reached at: (717) 731-9456!