If you’re a business owner in this day and age, the odds are that your company has a website – one that hopefully supports your company’s brand, describes the products and services offered and a section that may even offer e-commerce.

For example, let’s say you have your sights set on a new idea or opportunity for your business, such as an idea that you want to promote, test and learn from. This may be one that you want to measure precisely in order to gauge performance.

In this situation, it’s probably a good idea to launch a targeted marketing campaign that would most likely include the creation of an online “landing page.”

A landing page is linked to a broader marketing campaign that encourages the audience to take a specific action like filling out a questionnaire or posting comments about a specific topic. The landing page is where the audience goes to complete this action.

They can be referred to the landing page in a number of ways. A combination of direct mail and social media posts – for example – you could promote the landing page domain name, which differs from the domain name of your traditional website.

The beauty of the landing page is that it allows you to extend your brand beyond your existing website while capturing information related specifically to the marketing campaign.

At Konhaus, we help you track progress by sending you an email every time someone completes the “action” on a landing page. At the end of each campaign, we mail the statistics so you can see how many people visited page, how many people filled out the information and how many people clicked through and visited your website, Facebook business page and other existing online destinations.

In addition, we can customize the landing page to make it unique to your company’s brand and goals. We can also integrate a QR code into the campaign, allowing you to the opportunity to have customers visit your landing page using their smart phone.

Landing pages are a great option when it comes to meeting new and specific needs without re-doing your existing website.

Contact Konhaus Marketing for pricing information and options!

In what situations has your company utilized a landing page?