Name and Title – Jeannette Magaro, Owner

Tell us about your business.

We’re more than your neighborhood pizza shop!  Most of our lunch business is a result of B2B relationships for companies using our delivery service to cater lunch meetings and trainings. Our dine-in customer base is solid and loyal. We are on a first name basis with most of our customers, who we often come in and order their regular. We try to support the community as much as possible and are involved in many events to fundraise for our local community.

What marketing gets you results?

Menus are our #1 print material.  Sarah introduced us to an awesome program called Every Door Direct Mail (EDDM) to get the word out about Nikoli’s locally.  It was such a smart move! With a few tweaks of our menu design, we were able to create a multi-functional piece that we use as a menu handout, direct mail piece, and a coupon – saving us thousands of dollars in printing and postage costs each year!  Through trying different markets and neighborhoods we got to learn who are customers are and where/how to target them.

Do you have any marketing or business tips you would like to share?

Learn from your mistakes and trust your gut. If something seems “off” it probably is. Learn to spot those trends. Set your policies and do not deviate from them even if you really want the sale.

What types of print marketing do you plan on continuing, expanding, or replicating this year (2015)?

We have been so busy this past year, and we would like to start focus on marketing to our existing customers via mailers, etc. to ensure they are happy and keep coming back whether it be a Christmas card or a coupon/postcard.

How has Konhaus Marketing helped you meet your marketing goals?

First, there are many print shops out there, but none have the creativity of the staff at Konhaus. They proof your work; there is a graphic artist on site, and an internet marketing expert on site. They listen to me talk about what we are doing and pick up on these things and give ideas that include informing customers of products and services that they did not know we had.

Want to see what’s happening at  Nikoli’s Pizza & Catering?  Check out their website at https://www.nikolispizza.com and follow them on Facebook, Twitter, and Instagram!

Do you have any questions for Jeannette?  Comment below and start a conversation!

Would your company like to be highlighted on Center Stage?  Fill out this questionnaire and return it to Mary at mary@konhaus.com to be spotlighted in the future.