According to a recent United States Postal Service Study, more than one in five households reported making a purchase as a result of direct mail. Personalization and segmentation capabilities enable companies to leverage direct mail to achieve their marketing goals. However, not all companies can afford the cost of nor do they want the fuss of segmenting their mailing list to achieve the best results.

Konhaus Marketing can help! We’re excited to announce a new program, “Cravings for Savings,” which makes direct mail affordable and convenient for your business.

 

How does it work?

“Cravings for Savings” takes advantage of the new “Every Door Direct Mail” program from the U.S. Post Office. “Cravings for Savings” combines ads from multiple, non-competitive businesses into one piece in order to lower the cost for each business. This program uses an unfolded 12” x 15” postcard (the largest size allowed by the U.S. Post Office) and allows you to choose a mailing zone on the West Shore. You can use your space however you please: to advertise special offers, announce events, or highlight your location, for example. The Konhaus team will complete the layout and design and send you a proof. Upon acceptance of the proof, we’ll print the full-color ad and mail the postcard. We’ll even give you an individualized business growth plan!

Can it really be that easy?

Yes! “Cravings for Savings” gives you the ability to launch a full-service direct mail campaign without the fuss. We partner your business with other non-competing businesses to share the cost of the card!

What are the benefits of this program?

It’s affordable and allows you to deliver your message to up to 7,000 households! Your full-color ad will be printed on high-quality gloss stock. The large size of the postcard tends to receive a better response rate than smaller postcards. You can also choose the mailing zone that fits your business location.

Is the “Cravings for Savings” program advantageous for my business?

The “Cravings for Savings” program offers exclusivity to your business, which means your ad will not be mailed along with your competition! All companies can benefit from the program, but industries that will benefit most include: legal, auto sales, banking, day care, construction, home improvement, dental or doctor offices, restaurants, plumbing, electrical, HVAC, funeral homes, entertainment, insurance, lawn care, fitness centers, salons, and bakeries.

What are the ad sizes available for purchase?

Standard (1 block)……….3.625” wide x 3.875” tall

Medium (2 blocks)……….7.25” wide x 3.875 tall

Large (4 blocks)…………..7.25” wide x 7.75” tall

Jumbo (1/2 sheet)……….7.25” wide x 11.625” tall

Our “Cravings for Savings” program is an innovative, cost-effective way to market your business!

Who’s Got a Craving for Savings?